Telefónica Leadership Conference 2013

President of the Federative Republic of Brazil between 2003 and 2010, Luiz Inácio Lula da Silva kept in his personal and political career, a strong commitment to democracy, reducing poverty, hunger and eradicating misery.

In February 10, 1980, Lula helped found the Workers Party, the union representing hundreds of thousands of people involved with labour movements, the base of ecclesial communities from the Catholic Church, left wing groups and intellectuals.

In 1984, Lula participated as one of the main leaders of the campaign for direct elections, "Diretas-já", for President of the Republic. In 1986 he was elected the most voted federal congressman of the country at the Constituent Assembly.

At the end of his second term as President of the Republic, the Institute for Citizenship - where Lula discussed and elaborated, together with members of the people, public political proposals before being elected president – became the Lula Institute, which will responsible for the historical aspects and for the exchange of the international political experiences of the former president.

Juan José Campanella studied film at the University of Avellaneda, Argentina. Later completed his MFA (Master of Fine Arts) at the University of New York, United States.

In the United States he built much of his film career working on shows such as Law & Order: Special Victims Unit (1999), House (since 2004) and 30 Rock (since 2006). In Spain, he directed and wrote the script for the hispanic-argentinian series Vientos de Agua (2005).

He was also the writer of his four best known films: El mismo amor, la misma lluvia (1999), El hijo de la novia (2001), Luna de Avellaneda (2004), which was nominated for a Goya, and El secreto de sus ojos (2009), winner of the Oscar for best foreign film in 2010.

In June Juan Jose will unveil his first 3D animated film called Metegol.

Karla holds a Law degree from the Autonomous University of Coahuila, is the PrefidentPresident of the KW Foundation and founding partner of W Consultants. She is the Author of the books " El Tercer Polo: Ascensión al Everest", "Las 7 Cumbres" and winner of multiple awards and recognitions for her sporting career.

In 1999 she became the first Latin American to reach the summit of Mount Everest by the North Face and later in 2005 the first Latin American to conquer the highest peak on each continent (The 7 Summits). She has Wworked in various institutions and held a number of senior positions includingsuch as the Presidency of the Republic, the Ministry of Trade and Industry, the National Women's Institute, as well as private companies. In recent years, she has led several projects such as the educational project “My summit, My decision”, the KW Foundation, the Mexican Leaders expedition to Antarctica and the Young Mexican Leaders to Antarctica expedition.

Currently she is a consultant and an educational and enterprise lecturer for W Consultants, a company through which she has trained more than 50,000 people and delivered more than 3,000 lectures to government agencies, companies and universities in different countries.

Between 1998 and 2008 he led an independent practice in family, probate and employment law. During this period he was also a Literate Advisor at the Ministry of Social Development and Health Management in RUS (Registro Unico de Saude), at the consulate of the Republic of Bolivia and at the Directorate of Livestock from the Government of Mendoza.

From 2004 until 2005 he was the Assistant Secretary of Labour during the federal intervention to Santiago del Estero. In 2007, he became the Minister of Infrastructure, Transport and Housing for the Government of Mendoza.

During the elections of 23 October 2011 he was elected Governor of the Province of Mendoza.

Professor of Analytical Chemistry at the University of Zaragoza since 2007 and Founder and Director of the Laboratory for Aroma Analysis and Oenology. Vicente wrote more than 150 scientific papers on various aspects of the analysis of aroma, mainly wine aroma. His work has been widely recognized by the scientific and industrial communities. His main scientific interest is the development of analytical platforms to interpret (measure, predict and explain) complex smell and tasting perceptions. His main industrial interest is to produce wines with a more refined aroma, introducing an objective criteria for measuring the aroma quality.

Emiliano is founder and CEO of Satellogic, also co-founder and partner of Aconcagua Ventures, a "venture capital" enterprise that invests in technology companies.

He is also co-founder of Core Security Technologies, a leading information security company with customers worldwide, one of the few Argentinian entrepreneurs who managed to create a leader enterprise in this field.

Recognized specialist in information security, with dozens of published white papers, contributes regularly with articles and technical publications, and is also a speaker at conferences and industry events. Prior to founding Core, Kargieman worked on special projects of the World Bank and carried out consultancy and software product development for government agencies and first level companies. Emiliano studied mathematics and philosophy at the University of Buenos Aires.

Born in Madrid, the 12th of December 1963.

Mr. Álvarez-Pallete has a degree in Economics from the Complutense University of Madrid. He also studied Economics at the Free University of Brussels, in Belgium, holds an international Management Programme from IPADE and an Advance Research Degree from the Complutense University of Madrid.

the Telefónica Group as a General Manager of Finance for Telefónica Internacional, S.A. In September of the same year it was given the post of General Manager of Corporate Finance in Telefónica, S.A. In July 2002 he was appointed Chairman and CEO of Telefónica Latinoamérica. From the 5th of September 2011 to the 17th of September 2012 he was Chairman and CEO of Telefónica Europe and he is Member of the Board of Telefónica, S.A., position that holds since July 2006.

He began his professional career with Auditors Arthur Young in 1987, before joining Benito & Monjardín / Kidder, Peabody & Co. in 1988. After this, in 1995, he joined the Company of Cementos Portland (Cemex) as head of the Investor Relations and Studies Department. In 1996, he was promoted to Financial Manager for Spain and in 1998, to General Manager for Administration and Finance responsible for the Cemex Group´s interests in Indonesia and member of the Board of Cemex Asia, Ltd.

In 2001, he won the CFO Europe Best Practice Award in the category of Mergers and Acquisitions 2000 by the CFO Europe Magazine (The Economist Group). He is also Honorific Member of Carlos III Foundation Latin-American Forum since April 2003 and in July 2007, he won the “Forum de Alta Dirección” Golden Master. The 4th of October 2011, he was awarded as the Best Business Leader 2011 by “El Economista”.

Born in Madrid in 1958. He graduated as an Economist from Universidad Complutense in Madrid and a PhD and Master (MS) in Economics from Northeastern University in Boston.

He joined Telefónica in 1997 as CEO of Fonditel, the pensions and asset manager of the Telefónica Group. From 2002 to 2010 he has been Group CFO. Over that period he has held additional responsibilities, as Procurement, IT and Human Resources (2003-2005) and Corporate Development, Affiliates (like Endemol and Atento) (since 2007). Since 2010 he was Chief Strategy Officer, overseeing Group Strategy, Finance and Corporate Development. In September 2011 he was appointed Chairman and CEO of Telefónica Latinoamérica, his actual position.

Juan Carlos López Vives graduated with a Bachelor's Degree in Industrial Engineering from the Polytechnic University of Valencia and a Master's Degree in Business Management (PADE) from IESE Business School. In 1985 he joined Arthur Andersen, where he assumed various responsibilities, primarily in the telecommunications sector. He was promoted to Partner in 1997. In 2000 he was appointed Managing Partner of Andersen Business Consulting in Spain and became a member of the Steering Committee of Arthur Andersen in Spain and Andersen Business Consulting in Europe. In 2002 he became the Managing Director of Bearing Point in Spain.

He joined Telefónica in 2004. Prior to his current position in the company, he was General Manager of Telefónica Soluciones, a wholly owned Telefónica company providing value added services to corporate customers, and Director ITC with Telefónica Empresas España.

Juan Carlos López Vives is currently President of Telefónica Global Solutions, a business unit which oversees the Multinational business unit serving many of the world's top MNC corporations, delivering global reliable integrated IT, Fixed, and Mobile services and the Wholesale business unit, a global company part of the Telefónica group providing telecommunication services to carriers.

Daniel Jimenez is, from September 2010, Vice President for the Latin America Enterprise Business Segment, recently also been assigned as responsible for the Small-Medium Business Segment. He previously served as Director of Global Accounts, being responsible for Multinational sales and revenue growth of Global Accounts and Multinationals in Latin America.

He began his career at Andersen Consulting, at the Business Processes Management Unit. In 1999 he joined Telefónica Spain as Sales Executive and in 2002; he took the role of Regional Account Manager at Telefónica Data, later as Marketing Manager.

He holds a degree in Telecommunications Engineering from the Polytechnic University of Valencia and Master in Business Administration at IESE Business School. He is currently teaching at CUNEF and a member of the Executive Committee of the Wholesale business unit Council at Telefónica Global Solutions.

He began his career in the steelmaker company Siderar, being assigned as a Board Member in 1975. Later he worked as a consultant and executive in the communication segment which included: President of Radio 80, Vice-President of Group 16, Director of Radio Spain, President of Movierecord and Antena 3.

In 1994 he was the Secretary Legislative at the Constitutional Convention in Santa Fe, Convention of the province of Mendoza. He joined Telefónica as President of Telefónica Contenidos in 2003 as well as Advisor for Sogecable representing Telefónica S.A..He is currently the Chairman of Telefónica Movistar Argentina and Director of Subsidiaries and Affiliates of Telefónica SA.

Luis holds a degree in Law from the Complutense University of Madrid and a Business degree by Icade (E3). He is a qualified lawyer having graduated at the National University of Litoral.